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World Global Style Network (WGSN) is one of the leading international fashion forecasting companies. Clients include Next, Marks & Spencer and Tesco.
There are many careers and opportunities in this sector for arts students interested in textiles, fashion, making and design. They employ a team of researchers, makers/designers, artists, photographers, journalists to analyse, predict and report trends. As well researching a range of print and online resources, WGSN regularly visit important catwalk shows, retail fashion stores, music festivals, design and trade exhibitions across the world.
WGSN is particularly visual – as well as photographs of fashion and design, you can see close up (macro) images of new and emerging new trends in materials, designs, colours, textiles, fabrics, graphics and prints. The database is easy to use and is an essential resource for Cardiff School of Art & Design.
Trend forecasting is time consuming and expensive: big companies rely heavily on them to predict and analyse as accurately as possible, how consumers will buy.
Meanwhile at Cardiff Met, you have a wealth of resources that these big companies use (and pay big bucks for) at your finger-tips for free. The Library and careers information service can teach you how to find this information – so you can research a market, define a trend & assess what’s likely to be popular.
Knowing how to use these resources effectively will earn you bonus points when it comes to finding work in this competitive industry. If you are self-employed, market research and trend forecasting skills are essential: you can’t develop a business without knowing your market. And foreseeing a potential gap or trend before anyone else does, will give you an edge.
So join us at Llandaff (C022 lecture theatre) on Wednesday 8th October from 10am-12pm with WGSN rep, Anjalee Patel, to find more about how the company has become a leader in trend forecasting, and what career opportunities are available in this sector.
© Image by Nick Knight, adapted for this post by Catherine Finch